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It's not easy for a newcomer to make a splash in the traditional and rarefied world of fine watch-making, but that's exactly what IceLink did in 2007 when it unveiled its 6Timezone piece at Baselworld.  This iconoclastic model would soon become an icon, and shake up a notoriously staid industry, both literally and figuratively.  IceLink's creator, Andy Sogoyan, a jeweler by trade with a taste for all things extravagant, decided to suspend dozens of diamonds in one of the oversized watch's six dials.  One of the first famous fans of the 6Timezone "Snow" watch was Taboo from the infamous Black Eyed Peas' pop group, who landed the timepiece in hundreds of magazines and newspapers worldwide.   Sogoyan attributes an ever-growing list of aficionados to his willingness to take luxury to its pinnacle.   He has created diamond cell phones, tiaras, cufflinks, and of course, over-the top custom watches for the likes of sports figures and celebrities alike.
When it comes to designing watches, Andy Sogoyan proudly refuses to censor himself.   But he's not just catering to his own larger-than-life and luxury-driven aesthetic.  Before the IceLink launch, Sogoyan personally market-tested prototypes to overwhelming response from strangers in stores and airports around the world.   "Everybody wanted one.  Many of my peers think I'm crazy, but they don't know that I spend a lot of time listening to find out what people want."
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Legacy and Lineage:   A Father-Daughter Enterprise

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Founder Andy Sogoyan followed a somewhat unconventional path to watchmaking stardom —taking the road less traveled. Born in 1963 in Yerevan, Armenia in what was Historic USSR, he came from a long line of jewelers.   At the young age of only thirteen, he moved with his family to Los Angeles, and began working in his uncle's jewelry store while attending Hollywood High School.  His uncle only made jewelry for women at the time, but Sogoyan offered to help him design a line for men as well.   Taken by the success of the line which was inspired by his Hollywood surroundings, and his craze for diamonds, Sogoyan embraced the talent that was in his blood and took his designs to the next level. In the early '80s, his own jewelry manufacturing company, CA Links, Inc., would become one of the largest urban jewelry wholesalers in the world.   Taking design cues from the pop culture of the day (Sogoyan was a huge fan of Mr. T from "The A Team"), he began to think big and bold.   Sogoyan's exuberant pieces, exquisite materials and impeccable quality were met with enthusiasm. He embraced early hip-hop style, and his rope chains, anchors, and big flashy crosses were among the first to market.   Today, CA Links remains a leader and Sogoyan's son Dino has taken the reins. we pride ourselves on the Sogoyan Signature touch we embellish every piece of IceLink watches and jewelry.

A Family of Artisans

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Andy Sogoyan began to take note of renewed consumer interest in high-end watches, and he became intrigued with the idea of producing a gem-inspired version.  It was a natural linkage and progression, so he set out to create watches that could easily double as jewelry.  But he realized the timepieces needed to be as impeccably crafted on the inside as on the outside, and so began a long series of trips to Switzerland to study the craft of horology.    The crossover into fine watch making was facilitated by Sogoyan's passion for the finest materials and meticulous finishing. It was also bolstered by his daughter Suzy's passion for the business.  For the past several years, IceLink has been very much a family affair.   Intrigued by the operations at the factory from a very young age,  Suzy would beg her father to let her come to work.   She quickly found her place in what at the time was a male dominated environment, and literally grew up with the brand.  Today, with an M.B.A. from Woodbury University.  Suzy manages all brand development. IceLink continues to evolve, surprise and delight both jewelry and watch aficionados everywhere.   Some consider the generous gems to be the icing on the cake of a fine Swiss-made watch, while others see the diamonds as the cake itself.   Either way, with IceLink, Sogoyan has created a gem of a timepiece for anyone who shares his belief that "life is too short not to shine." IceLink's headquarters are now on Swiss soil,  but the brand will remain with the style and attitude of Sogoyan's adopted and much loved Los Angeles.


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With a passion for business and a knack for style, Suzy Sogoyan is the epitome of a young, fashionable, businesswoman hungry for success and prestige.  Suzy’s industry acumen and appreciation for luxury accessories were developed at an early age, when she persuaded her father to let her work on a developing project of his: luxury gemstone watches.

Suzy’s father, Andy Sogoyan, launched IceLink in 2003 to incorporate his expertise of jewelry making into watches and craft pieces that celebrate life without boundaries, luxury without modesty. At just 16 years old, Suzy began taking on responsibilities for the company, which eventually shaped her future education and career choices. After high school she went on to graduate from Woodbury University with a Masters in Business Administration and returned to IceLink to continue to grow the business which she and her father started together. Now at 27, she serves as the company’s Director of Logistics and Brand Development.

Having literally grown up with the brand, Suzy has been an integral force in the brand’s direction and identity since day one. As Director of Brand Development, Suzy ensures that the essence of IceLink – pride, beauty, and luxury – is at the forefront of every step the brand takes, including working with press, celebrities, and special events.

Suzy comes from a family of extremely dedicated, hard working individuals, a trait that was certainly not lost on her. She has distinguished herself as a quick witted, astute woman within a male dominated industry, all while wearing stilettos. She understands style and class, but more importantly, how to run a successful business.
Director of Brand Development at IceLink, a Proud Daughter, and now a Mother, Suzy Sogoyan is now taking her seat as the heiress of the IceLink kingdom. Leading design, merchandising, and production, she is at the head of quality control over every piece that is allowed to leave the IceLink Flagship Stores Worldwide. Follow her on Instagram